How Do Unified Communications & A/V Help Your Business?

 In Unified Communications

I’m sure you’ve heard the term Unified Communications (UC) tossed around quite a few times. You may have even heard some pretty big claims on how Unified Communications can change your business. And if you’re wondering how Unified Communications can actually help your business, you are not alone.

More now than ever, company owners are seeking out ways to modernize their operations in order to keep up with the demands. With this comes more talk around UC, and how it has the capability to improve a business.

coworkers using digital whiteboard

But, in order to truly understand how Unified Communications can help your business, it is important to have a good understanding of what UC even is. UC has a number of definitions, depending on who is offering one, but in general, it refers to the integration of enterprise level communications technology. Audio and visual (A/V) systems represent a major component of UC, so company managers normally need to consult with A/V integrators if they want to adapt UC for their purposes. What makes UC so powerful is the inherent flexibility and customizability, as it can be configured for any company, no matter its size or mission.

Why are More Businesses Adopting UC & A/V?

A majority of companies face two major problems that affect them on a daily basis. One, businesses of all sizes have trouble keeping their employees on the same page. Two, businesses of all sizes have trouble connecting with their customers and delivering effective messaging. To a certain degree, these problems arise because company managers have few solutions to solve them. UC provides a number of options for a business, and can involve anything from implementing new video conferencing software, to overhauling how a company communicates across the globe.

3 Powerful Components of Unified Communications & A/V Technologies:

1. Digital Signage and Displays

Although some would consider  digital signage and displays to be part of UC in only the most technical sense, they are often essential elements of effective message delivery. Digital Signage and displays are essential elements to getting your message to your customers in an efficient way. Digital signage has an advantage over traditional print signage in attracting and engaging users faster, and can be used in a variety of initiatives.

2. Audio and Video Conferencing Equipment

Through the integration of A/V conferencing technology, businesses can drastically improve how their employee’s interface with others internally and externally. Modern A/V conferencing systems are extremely sophisticated and can range from a simple webcam and mic setup, ideal for desktop usage, to fully immersive systems that convert an entire room into a conferencing center. Conferencing systems are the most streamlined and optimal way when it comes to connecting company employees with each other, and with partners, to facilitate cooperative projects.

3. Collaboration Tools

Collaboration is an inherent extension of UC, helping to maximize the effects of UC solutions. Collaboration tools include improved call control options, as well as audio and video conferencing technology. Collaboration can also be enhanced with interactive whiteboard systems, which give managers and teachers with versatile presentation tools. An interactive whiteboard can be used to display any kind of media and do so in a more visually outstanding way.

We have seen in recent years that A/V and UC integrations have proven to be extremely successful for all types of businesses. So, whether you are a business with only a few employees, or a multinational company, the scalability and flexibility of UC is guaranteed to give you the best return.

Make a Seamless Transition

Now is the time to consider unified communications as a solution for your business. Transitioning to a cloud-based communications solution while enable your business innovate faster, scale easily, and become more agile during this digital transformation.

Want to learn more about how a UCaaS system can improve your business performance and benefit your bottom line? Contact our team today. We specialize in providing the consultative tools and experience to simplify the process of selecting a cloud-based contact center that will meet your current and future needs.

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